Empty basketball court lit with purple light streaks
Pro Basketball Player · Mentor · Coach · Founder

Helping Athletes Become The Best Version Of Themselves On And Off The Court

Through mentorship, accountability, mindset development, and basketball training, I help athletes build confidence, discipline, leadership, and elite habits that create success in sports and life.

Believe.·Align.·Become.

Currently pursuing professional basketball opportunities in Europe while helping athletes maximize their potential through Maximized Mentorship.

Scroll

The Mission

Why Maximized?

Most athletes focus on becoming better players.

We believe becoming a better player starts with becoming a better person.

That's why everything we do is built around one idea:

Believe.
Align.
Become.
Enjoy.
Confidence
creates belief.
Discipline
creates alignment.
Consistency
creates transformation.
Joy
creates fulfillment.

The result is an athlete who is prepared for success on and off the court. At Maximized Mentorship, we help athletes build confidence, create structure, develop discipline, and enjoy the journey of becoming the person they were created to be.

The Journey

The Maximized Athlete Journey

Every athlete is at a different stage. Whether you're looking to improve your mindset, develop your basketball skills, build accountability, or reach your highest potential — there is a path for you.

01Step 01

Maximized Foundations

Build the person before the athlete.

$27/month
Start Foundations
  • Confidence Development
  • Goal Setting
  • Identity Development
  • Discipline & Habits
  • Mindset Curriculum
  • Monthly Coaching
02Step 02

YCGM Basketball App

Develop your game through structure. Train like a pro.

YCGM is a basketball development system built by professional players. Skill workouts, progress tracking, training plans, and daily development tools — all designed to help you compete with confidence and maximize your potential.

Explore YCGM
  • Basketball Development System
  • Skill Workouts
  • Progress Tracking
  • Training Plans
  • Daily Development Tools
Most Popular
03Step 03

Maximized Mentorship

For athletes who need accountability, guidance, and a clear roadmap toward their goals.

Apply For Mentorship
  • Stop starting over every Monday
  • Turn goals into daily actions
  • Build momentum through consistent action
  • Direct guidance from Coach MTJ
  • A clear roadmap toward your goals
  • Access to Foundations & YCGM
Application Only
04Step 04

Maximized Legacy

My highest level coaching experience for athletes committed to complete transformation.

⚠️ Limited Availability
Apply For Legacy
  • Weekly 1-on-1 Coaching
  • Customized Development Plan
  • Film Review
  • Parent Progress Updates
  • Recruiting Guidance
  • Priority Communication
  • Elite Accountability

The Maximized Method

Believe. Align. Become.

The core philosophy of Maximized Mentorship. A three-phase journey that transforms identity, habits, and legacy.

Phase 01

Believe

Build confidence, identity, faith, vision, and purpose. Understand who you are before focusing on performance.

Phase 02

Align

Align habits, discipline, accountability, training, and daily actions with long-term goals. Close the gap between where you are and where you want to be.

Phase 03

Become

Become the athlete, leader, and person you were created to be. Grow into impact, leadership, and legacy.

In-Person

In-Person Basketball Development

Premium 1-on-1 and small group training built for athletes who want skill, structure, and accountability all in one room.

  • Premium 1-on-1 training
  • Small group sessions
  • Athlete-focused development
  • Skill work + accountability integration
Ages
10 – 13
Foundational skill, mindset & habits.
Ages
14 +
Advanced development & leadership.

In-person training is intentionally limited to protect quality and provide premium development.

Book Training Inquiry
Athlete trainingPlayer shooting form silhouette

Testimonials

Results From Athletes Who Chose To Become Maximized

Real stories from athletes and families building discipline, confidence, accountability, and consistency through Maximized Mentorship.

Featured Stories

In Their Words

"Melvin never let me quit even when I wanted to which helped both my skills and mentality."

Rylan C.
Maximized Elite Training

"If we hadn't joined, William wouldn't be making progress with his basketball, and we'd still be struggling to help him get out of his own way in skill development."

Sarah R.
Parent · Maximized Elite Training

"If you are looking for someone who cares about your development, and makes sure you understand the game on a deeper level. Melvin is the right coach for you."

Mike B.
Maximized Elite Training

"Melvin never let me quit even when I wanted to which helped both my skills and mentality."

Rylan C.
Maximized Elite Training

"If we hadn't joined, William wouldn't be making progress with his basketball, and we'd still be struggling to help him get out of his own way in skill development."

Sarah R.
Parent · Maximized Elite Training

"If you are looking for someone who cares about your development, and makes sure you understand the game on a deeper level. Melvin is the right coach for you."

Mike B.
Maximized Elite Training
Built On Real Transformation
Maximized Elite AAU team training

AAU Program

Maximized Elite Basketball

Competitive team basketball focused on development, leadership, exposure, accountability, and growth.

Local Competition
Compete locally as you develop your game.
Brotherhood
A culture built on accountability, trust, and standards.
Player Development
Skill, IQ, and mindset coached every practice.
Maximized Standard
Train, play, and carry yourself like an elite athlete.

Tryouts and roster spots are limited. Selection is based on character, coachability, and commitment.

Looking for year-round accountability and development?
Explore Maximized Mentorship →
Early Bird Registration Open

YCGM Shooting Clinic

Train with two professional basketball players. Coached by Melvin Tobar and 7-year pro Anthony Watkins. Open to all ages.

When
Sunday, June 28, 2026 · 3:30–6:30 PM
Where
Hixson Community Center · 5401 School Drive · Hixson, TN
Who
All ages · $60 Early Bird / $75 Day Of
Reserve My Spot

Early bird $60 · Day-of registration $75. Secure your spot through registration & payment.

Want support beyond the clinic experience?
Apply For Mentorship →
Melvin Tobar Jr — Coach MTJ
Coach MTJ
Melvin Tobar Jr.

The Story

Meet Coach MTJ

My name is Melvin Tobar Jr., most know me as MTJ whether it from coaching or playing.

Basketball has been one of the greatest teachers in my life.

It has taught me discipline when I wanted to quit, confidence when I doubted myself, leadership when others were watching, and faith when the path ahead wasn't clear.

My journey hasn't been a straight line.

Like many athletes, I've faced injuries, setbacks, uncertainty, and moments where I had to decide whether I was going to keep pursuing my dream or walk away from it.

Instead of giving up, I chose to grow.

That decision led me to become a collegiate athlete, earn Academic All-American honors, receive Male Athlete of the Year recognition, play professionally overseas, coach athletes, and build the Maximized Mentorship movement.

Today, I continue to pursue professional basketball opportunities while helping athletes maximize their potential on and off the court.

Through basketball, mentorship, and leadership development, I've learned that success is about much more than talent.

Talent might get you noticed.

Character, discipline, consistency, and belief are what help you stay there.

That's why I created Maximized Mentorship.

My mission is to help athletes build confidence, develop leadership, establish elite habits, and become the best version of themselves in every area of life.

Whether your goal is making the team, earning a college scholarship, playing professionally, or simply becoming more confident in who you are, I believe every athlete has untapped potential waiting to be developed.

My role isn't just to coach you.

My role is to walk alongside you, challenge you, hold you accountable, and help you become the person you're capable of becoming.

The same principles that continue to guide me through my own journey are the principles I teach every athlete I work with:

Believe.Align.Become

Because when you maximize who you are, everything else begins to follow.

Welcome to the Maximized journey.

Your Next Step

Ready To Become Maximized?

No matter where you are in your journey, there is a next step for you.

Apply / Contact

Let's Build The Athlete.

Apply for premium coaching or ask about in-person training.